Bespoke builds. Fixed fees. No jargon.
We back a small number of founders each quarter. Every build is scoped to your audience and quoted up front — one fixed fee, agreed before anything is built.
The Bet
No following, no product
Investment
we back you with capital and build
You're early — no audience yet and nothing to sell. You have the conviction and the work ethic; we bring the build and the backing.
- —We invest in you, not just bill you
- —Audience strategy from zero
- —First product built and launched with you
- —We stay on as your partner, not your vendor
The Build
Most pickedMedium following, with or without a product
Bespoke
fixed fee, agreed up front
You've got a real audience. You may have a product that's leaking, or nothing to sell yet. Either way, it's time to build it properly.
- —Audience read and product pick
- —One product built — app, digital product or shop
- —Checkout, emails and launch posts
- —Repeat buys — bundles and memberships
- —Three months of growth work with you
The Scale
Large following, product or not
Bespoke
quarterly partnership
You've got scale. You may have a product already, or want a whole line. You need a team that builds like it's their own.
- —Everything in The Build
- —New products each quarter
- —One dashboard across every product
- —We stay partners past year one
Pricing is bespoke — every build is scoped to your stage and quoted up front. The Bet is an investment partnership; The Build and The Scale are fixed fees, agreed before any work starts. No hourly billing, no surprise line items.
What founders ask us first
Do I need to be technical?
No. Our founders aren't developers and we don't talk like ones. You bring the audience and the taste; we handle everything else.
What if I don't know what to sell?
That's Path 1. We read your audience first and pick the one product they'll actually pay for before we build anything.
Who owns what we build?
You do — the app, the shop, the list, all of it. We're a partner, not an owner.
What happens after six weeks?
We stay on. Repeat buys, bundles and members are where most of the money shows up, and that work starts after launch.