The coaching platform fitness creators should have had years ago.
Everything you sell today — plans, challenges, 1:1 coaching — in one branded app your clients open every day. We're building ChallengeHer now with a small group of founding coaches.
It's called ChallengeHer. The founding coach list is open.
Built for how coaching actually works
Not a course platform with a workout tab bolted on. Every screen is designed around training, check-ins and retention.
Plans people actually finish
Programmes, sessions and progressions delivered in an app that looks like you — not a template with your logo taped on.
Check-ins without the DMs
Weekly photos, weights and notes in one place, so coaching takes minutes a day instead of hours.
Subscriptions that renew
Monthly memberships, challenges and one-off plans, with billing, dunning and payouts handled.
You own the audience
Your members, your emails, your pricing. No marketplace taking your clients or your margin.
What joining early gets you
We're taking a small first group so ChallengeHer is shaped by real coaching, not guesses.
You help design it
Direct line to the team building it, and the features you need get built first.
- 1A 20-minute call about how you coach today
- 2Early access while we build, with your branding
- 3Founding pricing locked in when we launch
Backed by CreateHer
Same team that builds and launches products for creators through CreateHer Venture Studios — so this isn't a side project, it's the next one we're taking all the way.
See the studio work →Want your name on the first version?
Tell us about your audience and how you coach. If it's a fit, you're in the founding group.
Apply for early access